Hunt Partners appoints Praveen Nijhara as the CEO at Hansa Research Group Pvt. Ltd:
Hansa Research is the largest Indian consumer insights company undertaking engagements with clients across 77 countries. We are the first Indian insights and consulting company to acquire a US-based firm, GCR (formerly called Gartner Custom Research).
With research offices across India, Singapore and the USA, Hansa Research’s infrastructure is comparable to the best in the industry. Engaging with clients across multiple sectors, with an array of packaged and custom offerings, Hansa Research focuses on innovation and value addition, to help clients make insightful decisions. Hansa Research has done some path-breaking work which have become industry standards in India e.g., Indian Readership Survey, Household Potential Index and Indian Outdoor Survey. The R K SWAMY HANSA companies represent one of India’s leading multidiscipline, multi-location, marketing communications and services groups, serving the needs of a wide array of companies, in India and the USA.
Praveen Nijhara has over 20 years of experience in market research. He is currently the Head of IMRB Stakeholder Management, the stakeholder loyalty business of IMRB International, India’s largest and oldest market research company. He has played a key role in establishing IMRB International’s stakeholder loyalty business as a dominant market leader in India. He has stakeholder loyalty measurement & consulting experience across sectors notably, BFSI, telecom, healthcare, manufacturing among others. Prior to this, he has worked with MORI UK, in London and ICICI Prudential Life Insurance Company as part of the marketing team driving consumer insights. Praveen is an alumnus of NMIMS, Mumbai, having completed his Masters in Management Studies (MMS).
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